Lidl has announced that its much-anticipated Dubai-Style Chocolate bar will be hitting shelves in stores nationwide from Saturday, 29 March.
The supermarket giant is bringing back its take on the wildly popular Dubai Chocolate that took TikTok by storm earlier this year. Originally crafted in 2021 by Sarah Hamouda, founder of FIX Dessert Chocolatier, the luxurious treat gained social media fame in 2024 for its decadent blend of milk chocolate, pistachios, and Middle Eastern-inspired flavours.
Viral Sensation Sells Out in Minutes
Lidl first launched its version — the J.D. Gross Dubai-Style Chocolate bar — via its TikTok shop on 20 March, retailing at £3.99. The response was overwhelming, with all 6,000 available bars selling out in under an hour. According to Lidl, an impressive 72 bars were snapped up every minute.
In a statement, they said: “The in-store launch of the highly sought-after, viral treat will give Dubai Choco-lovers everything they’ve asked for – and make it the first own-brand Dubai Chocolate bar to be widely available in UK supermarkets.
Landing on-shelf as the cheapest Dubai Chocolate in UK supermarkets, devotees can wave Du-bye to the hefty price-tag of other bars. Lidl’s Dubai Style Chocolate is an INCREDIBLE £3.99 for Lidl Plus customers almost three times cheaper than one well-known Swiss brand’s £10 offering.
Those who missed the first drop on TikTok Shop, or simply can’t get enough of this irresistible pistachio-packed delight, can run to Lidl stores nationwide from Saturday, 29th March.”
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In-Store Release Details: Where and How to Buy Lidl’s Dubai-Style Chocolate
Following the unprecedented online demand, Lidl is now bringing the viral J.D. Gross Dubai-Style Chocolate Bar to its physical supermarkets across the UK. From Saturday, 29 March, chocolate lovers can finally get their hands on the luxurious treat in-store — but there are a few key details to be aware of before heading to your nearest branch.
When will the Dubai-Style Chocolate be available in Lidl stores?
- Launch Date: Saturday, 29 March 2025
- Availability: Nationwide across participating Lidl supermarkets in the UK
How much does the chocolate bar cost?
Lidl has introduced a dual pricing system based on app usage:
- £3.99 – Available for Lidl Plus app users
- £4.99 – Price for customers without the Lidl Plus app
This pricing strategy not only rewards loyal app users but also encourages more customers to download the Lidl Plus app, which provides access to exclusive offers and discounts.
Is there a limit to how many bars I can buy?
Yes, due to the expected high demand and limited stock, Lidl is implementing a purchase limit of two bars per customer. This is designed to ensure more shoppers have the chance to experience the now-iconic Dubai-Style Chocolate.
Why is this chocolate bar in such high demand?
- Inspired by the viral Dubai Chocolate created by chocolatier Sarah Hamouda
- Infused with premium pistachios, smooth milk chocolate, and Middle Eastern flavour profiles
- Previously sold out online in under an hour
- Went viral on TikTok, attracting millions of views and food reviewer praise
Tips for buying the Dubai-Style Chocolate bar in-store
- Arrive early on launch day to avoid disappointment — stock is expected to be limited
- Download the Lidl Plus app in advance to save £1 on your purchase
- Check your local Lidl store’s opening times beforehand
As word spreads and excitement builds, this limited-edition chocolate bar is expected to fly off the shelves just as quickly as it did online. Don’t miss your chance to try one of the most talked-about chocolate bars of the year — available exclusively at Lidl.
